Hledat
zero moment of truth
/zˈiəɹoʊ mˈoʊmənt ʌv tɹˈuːθ/
/zˈiəɹəʊ mˈəʊmənt ɒv tɹˈuːθ/
ZMOTZero moment of truth
01
nula okamžiku pravdy, nultý moment pravdy
the point in the buying cycle when a consumer researches a product online before making a purchase decision
Example
Before making a purchase decision, consumers often reach the zero moment of truth by reading online reviews and watching product demonstrations on YouTube.
The zero moment of truth occurs when a potential customer searches for information about a product on Google, comparing features and prices before deciding to buy.
Blízká Slova
