Media multiplier
volume
British pronunciation/mˈiːdiːə mˈʌltɪplˌaɪə/
American pronunciation/mˈiːdiːə mˈʌltɪplˌaɪɚ/

Definice a Význam "media multiplier"

Media multiplier
01

the amplification of an advertising message or campaign's impact through multiple channels or platforms, maximizing the reach, engagement, and overall effectiveness of the advertising efforts

What is a "media multiplier"?

A media multiplier refers to the combined impact of using multiple forms of media or communication channels to spread a message or campaign, making it more effective than using one channel alone. This effect occurs because different media can reach various audiences and reinforce the message in different ways, increasing its overall influence and reach.

example
Example
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Businesses often achieve a media multiplier by pairing traditional advertising with social media posts.
Using social media along with television created a strong media multiplier for the new product launch.
The political campaign saw a media multiplier effect when they used both radio interviews and viral videos to spread their message.
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