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Guise
01
an external appearance or manner of presentation that often hides the true nature of something
Example
The actor assumed the guise of a detective for his latest role in the crime thriller.
The spy operated under the guise of a tourist, discreetly gathering intelligence in a foreign country.
The dictator ruled under the guise of a benevolent leader, while suppressing dissent and human rights.
The scammer approached under the guise of a bank representative, aiming to steal personal information.
The product was marketed under the guise of a miracle cure, but it failed to deliver the promised results.