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to gear up
[phrase form: gear]
01
to get someone or something ready or prepared for a specific task, event, or challenge
Example
The company is gearing up for the product launch with a comprehensive marketing campaign.
We need to gear up for the busy holiday season by hiring additional staff.
The football team will hold a training camp to gear up for the upcoming season.
September can be a busy month for businesses as they gear up for the holiday season, with retailers stocking shelves with fall merchandise and planning promotions to attract customers.
