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to gear up
[phrase form: gear]
01
to get someone or something ready or prepared for a specific task, event, or challenge
gear up
v
Example
The company is gearing up for the product launch with a comprehensive marketing campaign.
We need to gear up for the busy holiday season by hiring additional staff.
The football team will hold a training camp to gear up for the upcoming season.
The fire station's alarm sounded, prompting firefighters to quickly gear up and rush to the scene of the car accident.
September can be a busy month for businesses as they gear up for the holiday season, with retailers stocking shelves with fall merchandise and planning promotions to attract customers.
