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to fizzle out
[phrase form: fizzle]
01
to end in a disappointing or weak way, particularly after a good start
Example
The enthusiasm for the project fizzled out when it faced unexpected challenges.
The initial excitement about the class reunion fizzled out as fewer people confirmed their attendance.
Their romantic relationship fizzled out after a few months, and they remained friends.
The new product launch had a lot of hype, but it fizzled out due to technical issues.
The current marketing campaign is fizzling out due to a lack of engagement from the target audience.