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to exert
01
to put force on something or to use power in order to influence someone or something
02
to apply considerable energy, strength, or focus
Example
Large corporations often exert a significant influence on market trends.
The lobbyists worked hard to exert pressure on lawmakers.
The charismatic leader was able to exert a significant influence on the team.
The manager needed to exert her authority to maintain discipline in the workplace.
The strong wind exerted a powerful force against the windows.