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Counterintuitively
/kˌaʊntəɹɪntjˈuːɪtˌɪvli/
/kˌaʊntɚɹɪntˈuːɪtˌɪvli/counterintuitively
01
against common sense or what one would expect based on intuition
Example
Despite initial skepticism, the strategy of giving away free samples, counterintuitively, boosted sales for the company.
Counterintuitively, taking short breaks during intense study sessions can improve overall productivity.
Counterintuitively, the smaller car proved to be more fuel-efficient than the larger, more streamlined model.
Counterintuitively, the company found that decreasing the size of the packaging increased consumer perceptions of value.
The data showed that, counterintuitively, increasing the price of the product resulted in higher sales.
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