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drive-time
01
designed or scheduled to occur during peak commuting hours when traffic is heaviest
Example
The drive-time radio show was tailored to entertain listeners stuck in traffic with lively discussions and upbeat music.
The drive-time slot for the TV news broadcast ensured maximum viewership among commuters returning home in the evening.
His drive-time commute from the suburbs to downtown often tested his patience due to heavy traffic congestion on the highway.
