Definition & Meaning of "conversion rate optimization"

conversion rate optimization

the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form

What is "conversion rate optimization"?

Conversion rate optimization (CRO) is the process of improving a website or online campaign to increase the percentage of visitors who take a desired action, such as making a purchase, signing up for a newsletter, or downloading a file. This involves analyzing user behavior, testing different versions of web pages, and making adjustments to elements like design, content, or call-to-action buttons to make the experience more user-friendly and encourage conversions. The goal of CRO is to get the most value from website traffic, ensuring that a higher number of visitors complete the desired actions.

Example

The marketing team implemented various strategies for conversion rate optimization, including website redesign, A / B testing, and personalized messaging.

The e-commerce store hired a conversion rate optimization specialist to analyze user behavior and implement changes aimed at increasing sales and customer engagement.