Визначення та Значення "conversion rate optimization"

conversion rate optimization

the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form

What is "conversion rate optimization"?

Conversion rate optimization (CRO) is the process of improving a website or online campaign to increase the percentage of visitors who take a desired action, such as making a purchase, signing up for a newsletter, or downloading a file. This involves analyzing user behavior, testing different versions of web pages, and making adjustments to elements like design, content, or call-to-action buttons to make the experience more user-friendly and encourage conversions. The goal of CRO is to get the most value from website traffic, ensuring that a higher number of visitors complete the desired actions.

Example

The marketing team implemented various strategies for conversion rate optimization, including website redesign, A / B testing, and personalized messaging.

The e-commerce store hired a conversion rate optimization specialist to analyze user behavior and implement changes aimed at increasing sales and customer engagement.

Conversion rate optimization tools, such as heatmaps and user session recordings, provided valuable insights into website usability and identified areas for improvement.