Conversion rate optimization (CRO) is the process of improving a website or online campaign to increase the percentage of visitors who take a desired action, such as making a purchase, signing up for a newsletter, or downloading a file. This involves analyzing user behavior, testing different versions of web pages, and making adjustments to elements like design, content, or call-to-action buttons to make the experience more user-friendly and encourage conversions. The goal of CRO is to get the most value from website traffic, ensuring that a higher number of visitors complete the desired actions.

What is "conversion rate optimization"?

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conversion rate optimization

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