Definition & Meaning of "elevator pitch"

Elevator pitch

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

What is an "elevator pitch"?

An elevator pitch is a brief and clear summary of an idea, product, or business that can be delivered in the time it takes to ride an elevator, typically around 30 to 60 seconds. The goal is to quickly capture the listener's attention and convey the most important points in a way that sparks interest, often with the aim of gaining further discussion or action. An elevator pitch is concise, persuasive, and focuses on the key value or benefit.

Example

During the networking event, she delivered a concise elevator pitch about her startup, capturing the investors ' interest in just a few sentences.

Crafting an effective elevator pitch is essential for entrepreneurs who need to quickly communicate their business ideas to potential partners and clients.

His elevator pitch clearly outlined his skills and experience, making a strong impression on the hiring manager during the brief meeting.

Example

During the networking event, she delivered a concise elevator pitch about her startup, capturing the investors' interest in just a few sentences.

Crafting an effective elevator pitch is essential for entrepreneurs who need to quickly communicate their business ideas to potential partners and clients.

His elevator pitch clearly outlined his skills and experience, making a strong impression on the hiring manager during the brief meeting.

In her elevator pitch, she highlighted the unique selling points of her product, explaining how it solves a common problem in the market.

Practicing your elevator pitch can help you confidently present your value proposition to anyone you meet, whether at a conference or a casual encounter.