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Native advertising
/nˈeɪtɪv ˈadvətˌaɪzɪŋ/
/nˈeɪɾɪv ˈædvɚtˌaɪzɪŋ/Native advertising
01
a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience
native advertising
n
Example
A video streaming service may include native advertising in its content by incorporating branded placements or product placements within shows or movies.
A social media platform may display native advertising in users' feeds, appearing as sponsored posts from brands or influencers that match the style and format of organic content.
A search engine may display native advertising in its search results, featuring paid listings that resemble organic search results but are clearly identified as advertisements.
A podcast may integrate native advertising into its episodes by featuring sponsored segments or endorsements from advertisers, presented in a conversational and authentic manner.
An online news website may feature native advertising in the form of sponsored articles or promoted posts that blend seamlessly with the editorial content.
