Native advertising is a form of online advertising that blends in with the content around it, making the ad feel more natural and less intrusive. These ads are designed to match the style, format, and function of the platform where they appear, such as sponsored articles on news websites, promoted posts on social media, or in-feed ads on apps. Unlike traditional ads, which are clearly distinguishable from regular content, native ads aim to provide value to the audience while subtly promoting a product or service. The goal is to increase engagement by delivering ads in a way that feels relevant and non-disruptive.

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