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Native advertising
/nˈeɪtɪv ˈadvətˌaɪzɪŋ/
/nˈeɪɾɪv ˈædvɚtˌaɪzɪŋ/Native advertising
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native advertising, nativ Werbung
a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience
What is "native advertising"?
Native advertising is a form of online advertising that blends in with the content around it, making the ad feel more natural and less intrusive. These ads are designed to match the style, format, and function of the platform where they appear, such as sponsored articles on news websites, promoted posts on social media, or in-feed ads on apps. Unlike traditional ads, which are clearly distinguishable from regular content, native ads aim to provide value to the audience while subtly promoting a product or service. The goal is to increase engagement by delivering ads in a way that feels relevant and non-disruptive.
Example
An online news website may feature native advertising in the form of sponsored articles or promoted posts that blend seamlessly with the editorial content.
A social media platform may display native advertising in users' feeds, appearing as sponsored posts from brands or influencers that match the style and format of organic content.
A podcast may integrate native advertising into its episodes by featuring sponsored segments or endorsements from advertisers, presented in a conversational and authentic manner.
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