Definition & Meaning of "copywriting"

What is "copywriting"?

Copywriting is the craft of creating written content designed to persuade or inform an audience. This includes writing text for advertisements, marketing materials, websites, and other promotional content. The goal of copywriting is to effectively communicate a message, engage the reader, and motivate them to take a specific action, such as making a purchase or signing up for a service. Copywriting involves understanding the target audience, using compelling language, and crafting messages that align with the brand's voice and objectives.