in the firing line
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Definition & Meaning of "(in|on) the firing line"

in the firing line
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likely to receive much criticism

What is the origin of the idiom "in the firing line" and when to use it?

The idiom "in the firing line" originated from military terminology, specifically referring to the line of soldiers designated to shoot at the enemy. The firing line is the front-line position where soldiers face direct confrontation and potential danger. Over time, the phrase has transitioned into everyday language, symbolizing a situation where someone is directly involved in a challenging or risky circumstance. It is often used to describe being under intense criticism or facing the primary challenges in a particular endeavor.

example
Example
examples
As the spokesperson for the company, she found herself in the firing line during the press conference, addressing tough questions from journalists.
In the competitive industry, staying innovative is crucial for companies that want to remain on the firing line.
The outspoken politician always puts themselves in the firing line by expressing controversial opinions on social issues.
The project manager knew they were in the firing line when the client expressed dissatisfaction with the delayed deliverables.
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