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be-all and end-all
01
the ultimate or most important thing
02
the ultimate authority or power in a given situation
Example
For a successful business, customer service is often the be-all and end-all in building long-term relationships with clients.
In the company, the CEO is the be-all and end-all when it comes to making major decisions.
For some people, a high-paying job is the be-all and end-all of their career aspirations.
The team's be-all and end-all approach to the project was to focus on customer satisfaction above all else.
