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Public relations
01
the process of presenting a favorable public image of a person, firm, or institution
Example
The politician's statement inadvertently embroiled the entire party in a public relations crisis.
The apology was formally issued by the company's public relations department.
Company faced a public relations cataclysm over harmful business practices exposed in news report.
In response to negative publicity, the public relations team worked to spin the company's image positively.
The company's reputation slumped following a series of public relations mishaps and controversies.
