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Prime time
01
the time at which the largest number of people are watching TV or listening to the radio
Example
The network's prime time lineup includes popular dramas and reality shows.
The news anchor delivers the evening broadcast during prime time, reaching millions of viewers.
The new sitcom premieres tonight during prime time, attracting viewers of all ages.
Advertisers pay top dollar for commercials aired during prime time television slots.
She enjoys watching her favorite game show every evening during prime time.
