Prime time refers to the period during the evening when television or radio programs are most likely to attract the largest audience. It typically occurs between 7 PM and 10 PM, when many people are home and available to watch or listen to their favorite shows. During prime time, networks often air their most popular or high-budget programs, as advertisers are willing to pay more for commercial spots during these hours. Prime time is considered a key time for attracting viewers and generating high ratings.

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