Primer

What is a "primer"?

A primer is a preparatory product applied before makeup or skincare products to create a smooth and even canvas for enhanced application and longevity. It is typically a lightweight and silky-textured formula that helps to fill in fine lines, blur imperfections, and minimize the appearance of pores. Primers can be used on the face, eyes, or lips, depending on their specific purpose. They often contain ingredients that help to mattify the skin, control oil, or provide hydration, depending on the desired effect. By creating a smooth base, primers help makeup adhere better, prevent creasing or fading, and can extend the wear time of cosmetics. They are an essential step in achieving a flawless and long-lasting makeup look.