Media planning
01
媒体策划, 媒体战略
the process of identifying the most effective combination of media channels to reach a target audience with a message, product, or service
例子
The team spent weeks on media planning to ensure the campaign reached as many people as possible.
团队花了数周时间进行媒体策划，以确保活动能够覆盖尽可能多的人。
