Media planning is the process of deciding how, when, and where to deliver a message or advertisement to the intended audience using different types of media. This involves selecting the most suitable channels, such as television, radio, online platforms, or newspapers, and scheduling them to achieve the best results while staying within a set budget. The goal is to reach the target audience effectively and maximize the impact of the message.

Визначення та значення слова «media planning» англійською мовою

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