CTA
01
行动号召, 呼吁行动
a specific instruction or prompt given to the audience, encouraging them to take a desired action, such as making a purchase, signing up for a newsletter, contacting a business, or engaging in some form of interaction or response
例子
The advertisement included a CTA that encouraged people to " Join the Club " for discounts.
该广告包含一个CTA，鼓励人们“加入俱乐部”以获得折扣。
The flyer 's CTA said, " Call Now to Book Your Appointment, " making it easy to take the next step.
传单上的CTA写着：“立即致电预订您的预约”，让下一步行动变得容易。
