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CTA
01
chiamata all'azione, invito all'azione
a specific instruction or prompt given to the audience, encouraging them to take a desired action, such as making a purchase, signing up for a newsletter, contacting a business, or engaging in some form of interaction or response
What is a "CTA"?
A CTA is a prompt or instruction that encourages the audience to take a specific action, such as making a purchase, signing up for a newsletter, or clicking a link. CTAs are commonly used in advertising, marketing materials, websites, and social media to guide users toward a desired outcome. They are usually short, clear, and action-oriented, such as "Buy Now," "Subscribe Today," or "Learn More." The purpose of a CTA is to motivate individuals to take the next step in the customer journey and engage with the brand or offer.
Example
The advertisement included a CTA that encouraged people to " Join the Club " for discounts.
The flyer ’s CTA said, " Call Now to Book Your Appointment, " making it easy to take the next step.
The social media post had a simple CTA, telling followers to " Click Here for More Information. "
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