The term "box office poison" refers to an actor, director, or film style that is believed to be commercially unprofitable and likely to lead to poor ticket sales. The structure combines "box office," meaning film revenue performance, with "poison," implying something harmful to success. It was popularized in the early Hollywood studio era and is used to describe figures whose involvement is thought to discourage audiences or investors.

Визначення та значення слова «box office poison» англійською мовою

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