An ad impression refers to the number of times an advertisement is displayed or viewed by an audience, regardless of whether the viewer interacts with it. It is a metric used in advertising to measure the reach of an ad, typically online or through digital media. For example, if an ad appears on a webpage or a social media feed, each time it is visible counts as one impression. This metric helps advertisers understand how often their message is seen by potential customers, although it does not indicate engagement or action taken.

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