old wine in a new bottle
old wine in new bottlesold wine in a new bottle
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aynı tas aynı hamam
something well-established, traditional, or unchanged presented as if it is new, innovative, or significantly different, often to make it more appealing or marketable
Idiom
Örnekler
As the industry evolves, companies that offer true innovation will thrive, while those with old wine in a new bottle will struggle to stay relevant.
The artist plans to break away from the past and create truly innovative work, avoiding the trap of presenting old wine in a new bottle.
