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Point-of-sale display
/pˈɔɪntɒvsˈeɪl dɪsplˈeɪ/
/pˈɔɪntʌvsˈeɪl dɪsplˈeɪ/
POS displayPoint-of-sale display
01
säljpunktdisplay, kassaexponeringsdisplay
a promotional or advertising display located near the checkout counter or point of purchase in a retail store or establishment
What is a "point-of-sale display"?
A point-of-sale display is a promotional display located near the checkout area or point where a transaction takes place, designed to encourage impulse purchases. These displays can feature products, special offers, or advertisements and are often placed in stores, supermarkets, or other retail environments. Point-of-sale displays are meant to catch the shopper's attention at the moment of purchase, often highlighting deals or products that may not have been previously considered. They can be in the form of stands, shelves, posters, or digital screens.
Example
The store set up a point-of-sale display near the counter to promote their latest snacks.
At the point-of-sale display, I saw a buy-one-get-one-free deal on coffee mugs.
The store ’s point-of-sale display had a small rack of chocolates right next to the register.
