Definición y Significado de "point-of-sale display"

What is a "point-of-sale display"?

A point-of-sale display is a promotional display located near the checkout area or point where a transaction takes place, designed to encourage impulse purchases. These displays can feature products, special offers, or advertisements and are often placed in stores, supermarkets, or other retail environments. Point-of-sale displays are meant to catch the shopper's attention at the moment of purchase, often highlighting deals or products that may not have been previously considered. They can be in the form of stands, shelves, posters, or digital screens.