new wine in an old bottle
new wine in an old wineskinnew wine in old bottlesnew wine in an old bottle
01
used to refer to the attempt to introduce something new or innovative into an existing, outdated, or incompatible system, which may lead to problems or failure
Idiom
Exempel
The industry is expected to face challenges as new technologies emerge, requiring organizations to avoid pouring new wine in old bottles.
02
used to refer to presenting or marketing something as if it is old or traditional when, in reality, it is a new or contemporary creation
IdiomExempel
In the world of fashion, sometimes designers try to reintroduce vintage styles with a modern twist, but it can be a challenge to successfully put new wine in old bottles and make it appealing to today's consumers.
