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new wine in an old bottle
new wine in an old wineskinnew wine in old bottlesnew wine in an old bottle
01
used to refer to the attempt to introduce something new or innovative into an existing, outdated, or incompatible system, which may lead to problems or failure
Idiom
Beispiele
The industry is expected to face challenges as new technologies emerge, requiring organizations to avoid pouring new wine in old bottles.
02
used to refer to presenting or marketing something as if it is old or traditional when, in reality, it is a new or contemporary creation
IdiomBeispiele
The company tried to sell their revamped product as ' classic,' but consumers quickly realized it was new wine in an old bottle.
