new wine in an old bottle
new wine in an old bottle
01
used to refer to the attempt to introduce something new or innovative into an existing, outdated, or incompatible system, which may lead to problems or failure
예시들
The traditional business struggled to compete in the evolving market, unable to adapt and pouring new wine in old bottles.
02
used to refer to presenting or marketing something as if it is old or traditional when, in reality, it is a new or contemporary creation
예시들
The company tried to sell their revamped product as ' classic,' but consumers quickly realized it was new wine in an old bottle.



























