The structure is a blend of "phone" and "snub," forming a verb that describes ignoring someone in favor of looking at your phone. It is used to call out situations where a person focuses on their device instead of engaging with the people physically present, such as during a meal, conversation, or social gathering. The term originated in Australia around 2012 as part of a marketing campaign by McCann Melbourne, later spreading globally through news articles and social media discussions about digital etiquette.

Определение и значение слова «phub» на английском языке

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