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Transmedia
01
трансмедиа
the storytelling techniques extending a narrative across multiple platforms, such as movies, television shows, books, and video games, creating a cohesive experience for audiences
Пример
The studio developed a transmedia strategy to expand the storyworld of their franchise across various platforms.
The Harry Potter series is a prime example of successful transmedia.
Fans of the series eagerly engaged with the transmedia, exploring additional storylines and character backgrounds through novels, comics, and online content.
The success of the transmedia approach led to the creation of spin-off video games and merchandise, further enriching the fan experience.
The Marvel Cinematic Universe is a prime example of a transmedia franchise.
