Transmedia refers to the process of telling a story or delivering content across multiple platforms or media types, with each platform contributing its own unique piece to the overall narrative. This approach allows the audience to engage with the story in different ways, such as through television shows, movies, books, websites, video games, or social media. Each platform adds depth and perspective, encouraging the audience to explore the content in a more interactive and immersive manner. Transmedia storytelling creates a richer, more connected experience for the audience.

Définition et signification de « transmedia » en anglais

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