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used to describe traditional physical buildings or structures, typically referring to businesses or establishments that have a physical presence in a specific location rather than operating solely online or virtually
What is the origin of the idiom "bricks and mortar" and when to use it?
The idiom "bricks and mortar" originated in the world of real estate, where it refers to physical buildings and structures made of bricks and mortar. The phrase is used to describe physical assets or properties, as opposed to intangible assets such as intellectual property or goodwill.
physical stores or buildings in contrast to online or virtual alternatives
What is the origin of the idiom "bricks and mortar" and when to use it?
The idiom "bricks and mortar" originated from the construction industry and refers to physical buildings or structures made of bricks and mortar. It is commonly used to describe traditional, physical, or tangible assets, such as physical stores or properties, as opposed to virtual or online entities.
