"wallscape"의 정의 및 의미

What is a "wallscape"?

A wallscape is a large-scale advertisement displayed on the exterior wall of a building or other structure. These advertisements are often made from durable materials like vinyl or mesh and can cover entire walls to catch the attention of people in high-traffic areas. Wallscapes are typically used in urban environments to promote products, services, or events, as they offer a large, highly visible space for impactful marketing. Due to their size, wallscapes are designed to be seen from a distance, making them effective for reaching a broad audience.