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Media planning
01
the process of identifying the most effective combination of media channels to reach a target audience with a message, product, or service
What is "media planning"?
Media planning is the process of deciding how, when, and where to deliver a message or advertisement to the intended audience using different types of media. This involves selecting the most suitable channels, such as television, radio, online platforms, or newspapers, and scheduling them to achieve the best results while staying within a set budget. The goal is to reach the target audience effectively and maximize the impact of the message.
Example
The team spent weeks on media planning to ensure the campaign reached as many people as possible.
Successful media planning helps businesses choose the right platforms for their advertisements.
Without proper media planning, the advertisement might not reach the target audience.
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