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Split testing
01
test A/B, miscela di prova
a method of comparing two versions of a web page, ad, or other digital content to determine which one performs better in terms of user engagement, conversions, or other metrics
Example
The marketing team used split testing to see which version of the email led to more sign-ups.
Split testing helped the website increase sales by identifying the most effective landing page layout.
Parole Vicine
