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Outsert
01
a type of advertising or informational material that is inserted into a package or product
What is an "outsert"?
An outsert is a promotional or informational piece inserted into a publication, such as a magazine or newspaper, that is often attached to the outside of the publication or its cover. Outserts are typically used for advertising, subscription offers, or important announcements and are designed to be easily visible to readers. Unlike inserts, which are placed inside the pages, outserts are often glued or stapled to the exterior, making them stand out more. They are commonly used to draw attention to a particular product, service, or event and encourage further engagement with the publication.
Example
The magazine came with an outsert offering a discount on the next issue.
The outsert on the newspaper included a coupon for a local restaurant.
I noticed the outsert attached to the magazine, advertising the latest movie release.
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