Counterprogramming is a strategy used in media and entertainment where a broadcaster or distributor schedules a competing program or release to attract viewers away from a major event or popular show. This approach aims to offer an alternative that might appeal to a different audience or provide a contrasting option. For example, a network might air a unique or niche program opposite a highly anticipated film premiere to draw viewers who prefer something different from the mainstream choice.

What is "counterprogramming"?

4f81296686b3b567ce4038f9757eb09cd7f2063f363df090b0b08ad5b59ad1c2

counterprogramming

https://tts.langeek.co/read?text=Y291bnRlcnByb2dyYW1taW5n&hash=e3be5344f90a8136c9ed625224d9f5077e21da32&lang=en&cache-only=0&driver=googletts&accent=US

https://tts.langeek.co/read?text=Y291bnRlcnByb2dyYW1taW5n&hash=dc2e2be3688dba2b6f614aac1b04011ca3a36ab8&lang=en&cache-only=0&driver=googletts&accent=GB

Définition et signification de « counterprogramming » en anglais

Download Mobile App