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Counterprogramming
01
카운터 프로그램, 대체 프로그램
an alternative programming scheduled at the same time as a popular event to attract a different audience
What is "counterprogramming"?
Counterprogramming is a strategy used in media and entertainment where a broadcaster or distributor schedules a competing program or release to attract viewers away from a major event or popular show. This approach aims to offer an alternative that might appeal to a different audience or provide a contrasting option. For example, a network might air a unique or niche program opposite a highly anticipated film premiere to draw viewers who prefer something different from the mainstream choice.
counterprogramming
n
