A slogan is a short, catchy phrase used by a company or organization to convey its message, promote a product or service, or reinforce its brand identity. Slogans are designed to be memorable, often with a simple, persuasive message that resonates with the target audience. They are typically used in advertising, marketing campaigns, and branding materials to create emotional connections with consumers and leave a lasting impression. A good slogan helps to differentiate a brand from its competitors and communicate its core values or benefits.

Définition et signification de « slogan » en anglais

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