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Branded content
01
contenido de marca, contenido patrocinado
a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts
Example
The fashion brand partnered with a popular lifestyle blogger to create branded content featuring their latest collection, seamlessly integrating product placements into her blog posts and social media channels.
The streaming service produced branded content in the form of original web series sponsored by leading companies, providing entertaining and engaging content while subtly promoting their brands.
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