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Native advertising
/nˈeɪtɪv ˈadvətˌaɪzɪŋ/
/nˈeɪɾɪv ˈædvɚtˌaɪzɪŋ/Native advertising
01
publicidad nativa, anuncio nativo
a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience
native advertising
n
Ejemplo
A video streaming service may include native advertising in its content by incorporating branded placements or product placements within shows or movies.
A social media platform may display native advertising in users' feeds, appearing as sponsored posts from brands or influencers that match the style and format of organic content.
A search engine may display native advertising in its search results, featuring paid listings that resemble organic search results but are clearly identified as advertisements.
An online news website may feature native advertising in the form of sponsored articles or promoted posts that blend seamlessly with the editorial content.
A podcast may integrate native advertising into its episodes by featuring sponsored segments or endorsements from advertisers, presented in a conversational and authentic manner.
