Who is a "jeweler"?

A jeweler is a professional who is involved in the sale of jewelry, precious stones, and other related luxury goods. They operate in specialized stores, jewelry boutiques, and online stores, and are typically knowledgeable about the materials and craftsmanship involved in the making of fine jewelry. They may also offer related services, such as appraisals, repairs, and custom designs, to meet the needs of their customers. Jewellers must have excellent customer service skills to assist customers in finding the perfect piece of jewelry and ensuring that it meets their expectations. Additionally, they must stay up to date with the latest fashion trends and emerging technologies in the industry to offer a diverse range of products to their clients.