Web tracking refers to the process of collecting and analyzing data about a user's activity on a website. This can include information such as pages visited, how long a person stays on a page, and what actions they take, like clicking links or making purchases. Web tracking is often used by website owners to understand visitor behavior, improve the user experience, and target advertisements more effectively. It can involve tools like cookies and analytics software to gather this information while maintaining privacy and security measures.

Definice a význam slova „web tracking“ v angličtině

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