Definition & Meaning of "infomercial"

Infomercial

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

What is an "infomercial"?

An infomercial is a type of television commercial that is longer than a typical advertisement, often lasting anywhere from a few minutes to half an hour or more. It is designed to provide detailed information about a product or service, explaining its features, benefits, and how it works. Infomercials often use demonstrations, customer testimonials, and persuasive messaging to encourage viewers to purchase the product. They are typically shown during off-peak hours and aim to inform and convince the audience to take immediate action, such as calling a number or visiting a website.

Example

The infomercial for the new kitchen appliance demonstrated its multiple uses and featured testimonials from satisfied customers.

The company produced an infomercial to showcase their innovative cleaning solution, highlighting its effectiveness through before-and-after shots.

Late-night television is often filled with infomercials promoting a wide range of products, from fitness equipment to beauty treatments.

Example

The infomercial for the new kitchen appliance demonstrated its multiple uses and featured testimonials from satisfied customers.

The company produced an infomercial to showcase their innovative cleaning solution, highlighting its effectiveness through before-and-after shots.

Late-night television is often filled with infomercials promoting a wide range of products, from fitness equipment to beauty treatments.

Infomercials typically last longer than regular commercials, providing detailed information and demonstrations to persuade viewers to buy the product.